Google announced last year their intention to start using HTTPS as a ranking signal for search results. Want to know what on earth that means and how it impacts your business? Read on.
Firstly, what is a ranking signal. Basically this is anything Google uses to determine where your website should rank in its search listings. We already know for example that the number and quality of inbound links, referral links, to your website has an impact on where you rank. We also know that the breadth and quality of content on your website also has in impact. As do a host of other elements, all of which get fed into the mixer to allow Google to determine where you stack up against your competition for keyword searches.